Written by Super User. Posted in Uncategorised

Customer Relationship Management more popularly known as CRM has become an essential tool for the Sales Department of every business. CRM helps an enterprise manage customer relationship in an organized way.

For example, an enterprise might build a database about its customers that described relationships in sufficient detail so that management, salespeople, people providing service, and perhaps the customer directly could access information, match customer needs with product plans and offerings, remind customers of service requirements, know what other products a customer had purchased, and so forth.